Company:

- Life Sciences Equipment Manufacturer; Multi-billion dollars in sales

Type of Business:

- Proteomics and genomics research and process equipment

Objectives:

- Transition sales managers to sales coaches and increase new accounts outside of the academic research world.

Scope:

- Develop sales management accountability skills
- Create stronger “business” understanding within management
- Shorten sales cycles
- Increase cross-sell efforts
- Train sales management on coaching techniques for post-program support and retention
- Enhance team selling skills
- Accountability follow-up

Result:

- Increased “private sector” business by over 20% in 120 days
- Cross-selling increased by 15% in 120 days