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Dominant in the manufacture of golf balls and golf equipment, this company maintained its market share in a declining golf market plagued with mergers and acquisitions. This was accomplished through creative selling and merchandising techniques.
Company:
- Global Sporting Goods Manufacturer

Type of Business:
- Golf Ball and Equipment Manufacturer

Objectives:
- Craft creative selling and merchandising techniques

Scope:
- Retail merchandising skill set enhancement
- Sales negotiating
- Selling appointment to store managers
- Retail store traffic flow analysis
- Accountability follow-up

Result:
- Increased retail store displays 30%

 

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