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Customized Sales and Sales Management Training

Interactive Resource Group provides customized and certified sales training programs. Our expertise in customized sales training means a program designed specifically to zero in on your sales cycle and culture, maximizing the return on your training investment.

As part of our customization process:
  1. We’ll conduct in depth interviews with your sales force, your sales management, and your customers.
  2. As a result, we learn your business, pinpoint current sales skill levels, and identify challenges in your sales process.
  3. We determine your customer’s perceptions and competitive positions.
  4. This “top-down, bottom-up, and side-to-side” approach enables us to address the various sales experience levels within your sales force and environment.

After we collect this valuable information:

  1. The final training program is developed collaboratively with your sales management team.
  2. You will have significant input into the program development process and have final approval on all case studies, experiential activities, and materials.
  3. Once your training program is delivered, the real work begins. We conduct extensive follow-up for each program that consists of monitoring and continued coaching of each participant’s success in implementing new found skills into the real world of selling. We develop several quantitative success metrics to measure your return-on-investment.

Our programs are client-specific, high energy, very interactive, and vary significantly in content. All are lead by IRG certified sales trainers.

Below is a list of diverse topics that clients have asked us to develop for their organizations:

Strategic Account Management -
Selling Skills for Technical Personnel -
Consultative Selling -
Inside Sales Inbound & Outbound -
Sales Management -
Coaching the Coach -
Pre-Call Planning -
Diagnosis and Discovery -
Sales Leadership -
Managing channel conflict -
- Value-Added Selling
- Short Cycle Selling
- Relationship Selling
- Sales Negotiating
- “C” Level Selling
- Cultural Shift
- Understanding Your
- Customers Financial Position
- Merchandising Consulting
- Sales Skill Competency Progression Program
In addition, we are experts at challenging top producing sales representatives to take their performance even higher!

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