Whether the stimulus for a sales culture evolution
is market driven, top management change, or product
life cycle dictated, major global organizations are
demanding sales culture transformations. This process
is evolutionary, not revolutionary and requires
significant planning. We are experts in successful sales
culture transformation. We have been so successful in
this process that we have written the book on it, Creating
the #1 Sales Force; What it Takes to Transform
Your Sales Culture, Dearborn Publishing March, 2005.